Leroy Soeterboek

Leroy is a Copywriter with experience across strategy, management and production.


Since 2014, Leroy has been working with clients in property, hospitality, foodservice, construction and professional services to deliver creative solutions to their business problems. 

In 2018, he learnt to love the creative process at AWARD School. 



Leroy began his working life where most great things are made - in the kitchen. 

Slinging pans in a slew of Wollongong's favourite dining locations taught him that perfection is a process, rather than a place. 

Unabated in his love for ideas, Leroy stepped away from the stove in 2015 to pursue a career in marketing and advertising.  



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"Some of the best days of my own career were ideation sessions with Leroy" 

— Tammy Davidson, Marketing Manager

Work :
Edenvale Wines

Watch now

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Content with growth. 

In 2016, Leroy was offered the opportunity to head up Icon Visual's Content Team. 

Starting as a team of one, the Content Team was charged with managing the delivery of copy across the business. This quickly changed. 

In 2018, the Content Team now makes up half of the Creative Team. A team of specialists in copywriting, strategy, photography, videography and public relations working closely with designers and animators to deliver creative solutions to our clients problems. 

While on this journey, Leroy has been challenged to reflect, change and grow as both a creative and a leader.

Leroy has most recently completed AWARD School.