Leroy Soeterboek

Creative, writer, marketer, strategist, cook, climber, project manager

In no particular order.


Since 2014, I have been working with clients in property, hospitality, foodservice, construction and professional services to deliver creative solutions to their business problems. 

In 2018, I learnt to come up with lots and lots of ideas at AWARD School. 



I began my working life where most great things are made - in the kitchen. 

Slinging pans in a slew of Wollongong's favourite dining locations taught me that perfection is a pursuit, rather than a place. 

Unabated in my love for ideas, I stepped away from the stove in 2015 to pursue a career in marketing and advertising.  




"Some of the best days of my own career were ideation sessions with Leroy" 

— Tammy Davidson, Strategic Marketing Manager

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Content with growth. 

After a short sprint in the world of freelance communications, I landed a job at Icon in 2015 as a suit. We had some great successes for clients in property, foodservice and construction.

In 2016, I was offered the opportunity to head up Icon’s Content Team. 

Starting as a team of two, the Content Team was charged with managing the delivery of copy across the business. This quickly changed.

In 2018, the Content Team consists of seven specialists in copywriting, strategy, photography, videography, animation, social media and public relations working closely with designers and art directors to deliver creative solutions to common and not-so-common business problems. 

While on this journey, I have been challenged to reflect, change and grow as both a creative and a leader (I even have the tests to prove it).