Leroy Soeterboek
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Copywriter, marketer, strategist, cook, climber, project manager

In no particular order.

 

A little about me

I’ve been conjuring up arguments to make people buy things since I learnt Santa wasn’t real.

Since I was ten years old, I’ve been trying to use rhetoric and wit to wiggle my way in and out of situations good and bad.

I love to change people’s minds and persuade them to do something they might not have, whether to eat something new or buy a product they were unsure of.

This is why I wanted to be a chef and also why I like working in property marketing. The former because changing a person’s mind about a food or ingredient is incredibly satisfying. The latter to help people navigate the uncertainty of the biggest purchase of their life.

Maybe I am naive or idealistic, but I believe most problems can be solved by the right strong of words (or characters). If we can change the behaviour, we can probably fix the problem.

 
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“Don’t worry.

No one else knows what they’re doing either.”

Myles Bateman, Birthday Card (2019)